Intercom Office, San Francisco
BReif: To design a way-finding system through Murals and environmental branding
Make Internet busienss personal
This project aim was to bring life into Intercom’s new San Francisco office by including murals, way-finding and environmental branding. These three elements overlapped by incorporating the branding and way-finding into the murals.
The mission statement mural is an example of overlapping components in the project. The mural and branding are used in conjunction to show an important message to the companies entrance way. Make Internet Business Personal, was hand painted by New Bohemia Signs.
Main corridor mural
The main mural, painted by Niamh McCabe, runs the length of a central long corridor. This mural links with a colour coded way-finding system, each colour represents a different type of room. Eg. Yellow for Call Rooms, Green for Hangout Room, Red for Meeting Room, Navy for 1:1 Room.
Signage was designed using the company's typeface, Akkurat Round, with a simple and contemporary border.
Branding is visible in the logo wall in the canteen, used for presentations. The logos are strategically placed for press events and photo opportunities.